Market Research

Noom targets individuals aged 25-34 with a personalized approach to behavior change, providing accountability and support for healthier habits. While effective, it has relatively high subscription costs and is primarily app-based, limiting flexibility for web users.

T H E P R O B L E M

REPS

90% of people fail at building a new habit

Building new habits is a challenge, especially in today’s world of constant distractions and shorter attention spans. Many existing solutions focus solely on individual tracking, which often lacks the motivation and accountability needed to sustain long-term change. REPS addresses this gap by combining habit tracking with the power of community. By enabling users to share their goals, track progress, and receive public accountability, REPS aims to make habit formation more engaging, sustainable, and impactful. This project focuses on designing an end-to-end mobile app that seamlessly integrates these features, ensuring an intuitive and motivating user experience.

Lack of Focus

T H E S O L U T I O N

Habit Tracking App

D E S I G N P R O C E S S

How It All Came Together?

R E S E A R C H G O A L

REPS is habit tracking app that allow users to build new habits through the power of tracking & community.

Building new habits is hard, and with increasing number of distractions and lower attention span, it is becoming even harder. REPS aims to solve this by building an app where users can share their goals with the community, track their progress and be held publicly accountable so that they can build long lasting habits.

Build mobile first responsive website
UX Research & UI Designer
8 Weeks

No Personalization

View Prototype

O B J E C T I V E S

C O M P E T I T O R A N A L Y S I S

Identify Barriers

Bad Environment

“To identify the key barriers—such as motivation, accountability, and ease of use—that prevent users from consistently building and maintaining new habits. This research will inform the design of a mobile-responsive website that offers personalized habit-tracking features, fosters engagement through community challenges, and supports users in creating sustainable, long-term routines.”

REPS is creating a habit-tracking app that allows users to track personal goals, such as walking or water intake, or join community challenges to build and sustain habits. By combining individual tracking with the power of community, REPS ensures users stay motivated and accountable while tracking their progress effectively.

The objectives focus on understanding user motivations for habit tracking, analyzing current methods and identifying obstacles to consistent tracking. Additionally, they aim to explore past user experiences with tracking tools and uncover desired features that support sustainable and effective habit-building routines.

Buying Behavior

Iterative design ensured REPS is user-friendly and functional.
Early feedback from low-fi wireframes shaped the app's features effectively.
Emphasis on challenges fosters community and collaboration.
Personalization and cultural considerations cater to diverse user needs.

R E F L E C T I O N S

Closing Thoughts

Loggin a habit

Joining/Creating a challenge

Prioritisation

Account Creation

L O W - F I W I R E F R A M E S

H I - F I W I R E F R A M E S

Initial Layout

After User Testing

F E A T U R E R O A D M A P

Everyday serves users aged 20-35 with a simple, user-friendly platform featuring reminders and category tracking. Though accessible for beginners, it lacks advanced features and third-party app integration, limiting functionality for more advanced users.

Habitica gamifies habit tracking with challenges and leaderboards, creating an engaging experience for users. However, it offers limited tracking and analytics capabilities, making it less appealing for users seeking in-depth progress insights.

Apple Health integrates seamlessly with health apps and devices, offering comprehensive data for users aged 18-55. Its exclusivity to iPhone users, however, limits accessibility for a broader audience.